Why should I use professional product photographer's service? Wouldn't be worth for myself to invest in professional DSLR camera and good lens and take photos myself?
These are the questions that many clients are asking. My answer is: The photographer takes a picture, not a camera.
Keep in mind: Professional Product Photographer is a profession and this occupation is a full time job. Of course you can learn it just like anybody else, but would you do the same with all other professions? You want to fix the car - learn how to become car mechanic, fix your television - learn how to do it, etc. In each case, you need the tools, knowledge and experience.
With all sophisticated equipment available on the market, measuring exposure will be done by the camera, but in PRO product photography you never set up camera in automatic mode. Professional cameras have been designed to be used in manual mode. It does have automatic mode too, but you'll be surprised what would the difference be between the photograph from point and shoot and pro camera. In many cases point and shoot photographs may look much better than pro.
Here is very common question the people ask me: What kind of camera should I buy to do good pictures? Again the best answer I come up with is comparison to the car purchase:
What kind of car should I buy to drive safely? Of course to some point sophisticated safety features of the car matter, but main factor is still the driver. Same thing with paint brushes. Does purchasing brand name Rembrandt paint brushes make you a great painter?
In my next article I will explain you what are the most important factors in product photography that contribute to the perfect photograph.